The Second Step To Create Change: Engage

This post is part of a continuing series that is exploring my Five Steps to Create Change. These steps serve as a foundation for anyone who is looking to create impact on an issue that they are passionate about. They are what I have observed and researched throughout my 15 years of working with change agents nationwide.

Last time, we dove into Step 1: Identify. Feel free to read that post by clicking here.

To recap, to start your journey in creating change, you need to identify the problem, the solution, and your plan on how you want to tackle it. You want to make it a topic that you are passionate about, and tap into your creativity to come up with new ways to approach the problem at hand. After you have laid out your foundation, you need to proceed to Step 2: Engage.

After you have created your plan, you need to get people to help you execute it. Reach out to those allies you identified in Step 1 and ask them to become invested partners in your efforts. This is a great way to get your core group together. Remember, engagement is all about creating connections – you want to be sure that you are looking to people who share your passion and vision.

At this point, you’re going to want to start creating some ideas around your issue as well so you can have maximum impact. As you grow your team, you are able to collaborate with them more to fine tune your plan by brainstorming new ideas.

Here are a few things to keep in mind as you begin your engagement plan.

Build your foundation

You want to begin recruiting the best team possible to ensure success. A strong core group will ensure that you have the right support system in place to create the impact you desire. Once you get your team together you’re going to want to start retooling your plan. Seek input from your partners and find out what they can do to build a stronger strategy. Make sure that those who support you know that you are eager to have them help out in your initiative. Having a strong group of partners and supporters will ensure that your efforts are successful.

Goals + Objectives

Make sure to continue to share with your growing team what your goals and objectives are, and seek their feedback on what they think the strengths and opportunities are surrounding it. Having extra sets of eyes to look at your ideas is a great way to see if your relating to people who are impacted by the issue you’re working on. You will see that your goals, objectives, and strategy will continuously evolve, especially in the early stages – and that’s the way it’s supposed to be.

Open Communication

With your team growing, make sure you are constantly communicating with them. It doesn’t matter if you have five or five hundred people on board at this point – communication is key to success. If people feel valued and important, they will continue to support you and provide any assistance they can. Create communication strategies to ensure that people are getting the information they need, and that it is clear on concise. You don’t want to over communicate, but make sure those who need the information receive it.

Creating change isn’t easy – it takes a lot of hard work, passion, and tenacity. If you are looking for more help on your project – like training or consulting – please feel free to contact me to see how I can be of service.

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About the Author

Joe Scarfone

Joe is a speaker and youth empowerment expert with over 15 years of experience in working with youth and adults who want to make an impact. Based in Raleigh, NC, he travels the country to help others create change in their communities. Learn more at