The Fifth Step To Create Change: Mobilize

This post is part of a continuing series that is exploring my Five Steps to Create Change. These steps serve as a foundation for anyone who is looking to create impact on an issue that they are passionate about. They are what I have observed and researched throughout my 15 years of working with change agents nationwide.

So far, we have covered Step 1: IdentifyStep 2: EngageStep 3: Activate and Step 4: Amplify.

To recap, to begin any change making endeavor, you need to first identify the problem, solution, and your plan. After you create that initial game plan, you need to bring in your first set of partners and have them provide their input on how to make your actions even better. This can be by refining your goals and objectives, and ensuring an open flow of communication and idea sharing. After you get your engagement plan set with your core team, the next step is ensure your team is growing, strong, and ready to go. With all these pieces in place, you are ready to start crafting and delivering your message to the public to increase their awareness of your issue.

The final step in starting your journey to create change is mobilizing others to join in the cause. Yes, you have your core team behind you, but to reach maximum potential, you need the masses behind you. Change is truly made when the majority of people see the need for it and join in making it happen. With more people on board, your issue will reach the ears of decision makers – such as elected officials – who can create policy change that leaves a long lasting impact.

Appeal to the masses

You need to have your finger on the pulse of the general public and know what will resonate with them to gain their support. At first, your actions may be targeted specifically at groups you feel will join your core team, so your approach is more custom tailored to fit that audience. To gain the support of the general public, you may need to adjust and show them how this impacts everyone.

Sit down with decision makers

Long lasting change occurs not just when society accepts it, but when policy is enacted. Once you begin making strides changing the social mindset of your issue, you need to begin working on the policy side and partner with decision makers specific to your issue. If it’s an issue at your university, reach out to the Student Government or the university’s Board of Trustees. If the issue requires a law to be enacted, then partner with local elected officials. The goal is to make sure the change you’ve worked hard at impacting lasts for the long haul.

Keep going

While this may be the last step in this flow, it surely isn’t the end of your project. You can always find other aspects of your original issue to change, or completely new issues you are passionate about. The point is, never stop doing what you’re doing. There is always another issue to tackle, and more impact to be made. Utilize your team and the public that bought in to your mission to continue making your world better.

Creating change isn’t easy – it takes a lot of hard work, passion, and tenacity. If you are looking for more help on your project – like training or consulting – please feel free to contact me to see how I can be of service.

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About the Author

Joe Scarfone

Joe is a speaker and youth empowerment expert with over 15 years of experience in working with youth and adults who want to make an impact. Based in Raleigh, NC, he travels the country to help others create change in their communities. Learn more at